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RSAcademics Our Sister Company RSAcademics offers a specialist service in schools marketing: RSAcademics Ltd are proud to have been a partner in the development of RSAdmissions. We offer a range of other services and products to enable you to refine your school’s external relations processes, strengthen your position in the market and enhance the experience of your many different customers. Our aim is always to help our clients thrive and we adapt our methodology and service to the sensitivities and needs of specific schools. Much of our work does not fall into the neat headings outlined below. If you would like to know more, please get in touch for an ‘un-sales’ conversation! ResearchWe provide a wide range of market research services for schools, from investigations into visitors’ attitudes or reasons for not joining to strategic reviews of a school’s environment and competitive situation, including detailed demographic studies of schools’ catchment areas. In 2005 we launched our new, parent satisfaction and perception survey which provides schools with cost-effective but rigorous data on parents’ attitudes, benchmarked against other schools.We always adapt our research methodologies to the needs of our clients and have many years’ experience in a number of different techniques. Marketing and Admissions Audits This is one of our most popular services now. Our audit is designed to help you improve the way you organise and implement your marketing activities and admissions processes. The end result is a report or presentation outlining hundreds of practical tips and useful new perspectives on the way the School manages its external relations and recruits pupils. Strategic Planning We develop marketing strategies and marketing plans for schools, usually based on research we have conducted, and sometimes after having undertaken an audit of the school’s marketing and admissions processes. You will find that our strategic recommendations are practical and realistic, creative and innovative, and extremely competitive. Recruitment We have helped schools recruit some excellent marketing and admissions staff and are able to assist you with everything from drafting a job description to interviewing the candidates. RSDesigns Ltd This is our new sister company, set up to provide our clients with compelling design solutions which are based on a strategically sound and competitive brief. It is run by a well established graphic design company and jointly owned with RSAcademics. RSDesigns is usually asked to help with corporate ID and branding, prospectus production and websites. If you would like to know more about how we can help your school, please contact Russell Speirs at RSAcademics on 01572 821306, e-mail him at
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Chrysalis Leadership Development Chrysalis Leadership Development Limited works with organisations and individuals to identify and work on their own goals in order to maximise performance. Much of our work is with schools and school leaders in the maintained sector. We provide one-to-one and group coaching and support teams to work more effectively. At the heart of successful schools are individuals who are open to learning. At Chrysalis we focus our attention on helping staff to get the best from themselves and others in order to improve outcomes for pupils and students. For further information please visit www.chrysalisleadershipdevelopment.com or contact
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AMDIS – The Association for Marketing and Development in Independent Schools AMDIS (formerly known as ADDIS) was founded in 1993 to bring together individuals responsible for the promotion, marketing, fundraising and development of their schools. Membership of AMDIS means that your school has access to the most forward-looking and authoritative body involved in the marketing of Independent Schools today. AMDIS provides guidance, advice and training on all aspects of marketing and development in Independent schools. AMDIS services are available to all staff responsible for these functions at all levels in member schools whether full-time development or marketing professionals, part-time assistants, teachers, Registrars, Heads, Governors or Bursars.
For further details, contact the AMDIS General Secretary: Tory Gillingham Tel: 07000 623347 . E-mail:
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Address: 2 St Michael's Street, Malton, North Yorkshire YO17 7LJ - or click on the link above The British Boarding Schools Workshop (BBSW) The BBSW has a well-earned reputation for being the most successful way for UK staff to meet face-to face with many quality agents representing over 50 countries worldwide. It is the most cost-effective way to recruit international boarders and increase the diversity of pupil nationalities. The BBSW is a unique networking opportunity; you can meet the most established agents in boarding schools' recruitment as well as targeting agents in new and emerging markets. Two events are held in Windsor each March and November, involving 55 schools and 70+ agents. A one-day International Marketing Conference, open to all schools, is held prior to the November Workshop. A Prep Schools' Workshop, with places for 15 schools and 15 agents, is held prior to the March Workshop. Places book up quickly for all events so early booking is essential. For further information contact Suzanne Rowse, Director, BBSW email:
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, tel: 01892 724926, www.bbsw.org.uk
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